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A new website based on the new media requirements of the Electrical Sector ‘Design & Installation’ market, created to offer a portal ‘inter–market’ allowing electrical manufacturers and service providers to showcase products and services directly to the new breed of ‘internet aware’ Designers and Specifiers, receptive to using the internet to source information on products, but frustrated by less than obvious domain names and the current search methods available. electrical explorer.com is the result of 2 years Market Research and Testing by GIANT PEACH A PowerMark Group Company, specialising in the development of the much sought after BusinessNet.

Research showed and results proved that Designers/Specifiers do not want to be confronted with 2,000 options having entered a key word. They are used to using catalogues, picking up the phone or visiting distributors/wholesalers or trade exhibitions to find products or services and will quickly revert to these methods if the Internet is not perceived to be quicker, cheaper and easier.

The appeal of electricalexplorer.com is its simplicity, users can visit the websites of Manufacturers or service providers by clicking on companies logo’s which they recognise and can find alternative companies that have products or services which are of interest.

Simply put, electricalexplorer.com provides all the functionality of the Internet without any of the complexities, allowing its visitors to access information or make purchases without having any specific skills, making it attractive to visitors, exhibitors, sponsors and advertisers as a unique alternative to the conventional search engines.

As well as providing a central platform where product specifications can be sourced and compared, the site aims to be a source of news and comment for all those concerned with the industry at all levels.

GIANT PEACH are keen to point out that it is the designers and specifiers who are to continue to drive the site. Manufacturers, Distributors and service providers exhibiting their websites on electricalexplorer.com have been chosen by the membership of the Electrical Explorer Club and it is their feedback that will dictate the format and content of electricalexplorer.com over time. Membership is free and a quick and easy facility is available on this site allowing new members to join.